- What it is: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile and brittle hair.
What it does: Strengthen weak, fragile, breakage-prone hair with this ultra-nourishing cleanser. The strengthening formula forms a protective shield around each hair fiber while increasing elasticity to prevent breakage, reduce hair fall caused by brushing and styling, and encourage length over time.
• Hair is 2.9x more elastic*
• Hair is 133% stronger*
*Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses
After just one use 81% felt their hair was more fortified**
After just one week 87% felt their hair was more resilient**
After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage**
**Based on a consumer panel survey of 106 women.
Who it's for: For those who:
- Have inherently weak strands
- Have over processed, bleached or brittle hair that needs strength
- Notice shedding throughout the day
- Have hair that tends to break while brushing and styling
- Struggle with growing hair longer due to breakage and fall
- Have mature hair lacking elasticity
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Caprylyl/Capryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Glycinate, Parfum/Fragrance, Disodium Cocoamphodipropionate, Lauramidopropyl Betaine, Acrylates Crosspolymer-4, Coconut Acid, Sorbeth-230 Tetraoleate, Citric Acid, Phenoxyethanol, Polyquaternium-73, Hydroxyacetophenone, Sodium Isethionate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Silicone Quaternium-22, Chlorphenesin, Sodium Methyl Isethionate, Sodium Cocoyl Glutamate, Glycol Stearate, Polyquaternium-67, Decyl Glucoside, Lauric Acid, Propylene Glycol, Potassium Hydroxide, Panthenol, Sodium Sulfate, Dipropylene Glycol, Polyglyceryl-3 Caprate, Tetrasodium Glutamate Diacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sorbitan Laurate, Oryza Sativa (Rice) Bran Extract, Glycerin, Glycol Distearate, Salvia Hispanica Seed Extract, Sodium Laurate, Cocamidopropyl Betaine, Quaternium-95, Cinnamidopropyltrimonium Chloride, Sodium Benzoate, Sodium Surfactin, Helianthus Annuus (Sunflower) Extract, Sodium PCA, Propanediol, Sodium Lactate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Litchi Chinensis Fruit Extract , Palmitamidopropyltrimonium Chloride, Sodium Hydroxide, Arginine, Butylene Glycol, Hydrolyzed Rice Protein, Galactoarabinan, Tocopheryl Acetate, Aspartic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Acetate, PCA, Trehalose, Xylitol, Leontopodium Alpinum Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Camellia Sinensis Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Arctium Lappa Root Extract, Hedera Helix (Ivy) Extract, Trigonella Foenum-Graecum Seed Extract, Glycine, Sodium Phosphate, Alanine, Citrullus Lanatus (Watermelon) Seed Oil, Dimethiconol Meadowfoamate, Isopropyl Alcohol, Pentylene Glycol, Serine, Valine, Isoleucine, Proline, Threonine, Potassium Sorbate, Eclipta Prostrata Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Sodium Acetylated Hyaluronate, Caprylyl Glycol, Sodium Hyaluronate, Histidine, Phenylalanine, Ethylhexylglycerin, Disodium EDTA, Sodium Hyaluronate Crosspolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Hydrolyzed Sodium Hyaluronate, Limonene, Hexyl Cinnamal.
Apply to wet hair as the first step in your cleansing routine.
Lather, indulge, rinse.
For best results, follow with Hair Alchemy Strengthening Conditioner to reveal hair’s supernatural strength and pair with Hair Alchemy Strengthening Treatment Serum for the ultimate hair-strengthening regimen.
For those with highly textured hair, consider incorporaing a moisture-rich conditioner or masque like Moisture & Control Intense Conditioner or Deep Treatment Masque.
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